How to break the vicious circle of science to become ultimately successful

Find out how YOU can enter the scientific circle of success

  • Analyse your team and let non-fitting people move on
  • Make a trailer about your lab - and a website that stands out
  • Get visibility on social media platforms - post articles and videos
  • Get recognized as an expert in your field - build up your network
  • Attract good students - who come with fellowships
  • Train your students well - establish self-running systems in your lab
  • Create a strong lab vision that motivates your team
  • Smart people produce high quality data
  • Good data + visibility + network lead to high impact publications

What is Lab-Marketing?

Lab-Marketing is the art of presenting your lab to the outside world.

I guess you are working on a very interesting topic but if nobody knows what you are doing nobody wants to join your team, nobody wants to collaborate with you and probably nobody wants to publish your data. Thats tragic. Unfortunately, most PIs cannot even communicate their research topic to the neighbouring lab.

Lab-Marketing is telling your story, showing the person behind.

Lab-Marketing is giving great presentations, getting standing ovations.

Lab-Marketing is communicating your vision to your collegues, editors, patients or students.

Lab-Marketing is putting out professional advertisements to recruit awsome people. Do you know about the power of social media in job recruitment? You can address laser sharp your target group and place job advertisements only for them. That brings you in very qualified applications. Then you can cherry-pick the best ones.

Lab-Marketing is networking with other scientists, being part of an interactive community. Its presenting yourself as the absolute expert in your field. Its getting visibility and being known by editors and reviewers. And all of a sudden publishing in high impact journals might not be such a big deal anymore.

Lab-Marketing is enabling careers, making your people big and becoming ultimately famous through that. Lab-Marketing is becoming an influential leader.

And the best thing: I know that you are a scientist and even the word marketing gives you shivers. Well, you dont have to deal with it. I will do it for you. You stick with your passion. Science.

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What people say about Jasmin ... 

"I was an intern that never had the chance to work at a real Lab before.

I will be forever grateful for the privilege of working with Jasmin and having her as my mentor!

I was able to not only learn different laboratory techniques but understand the fundaments of science from cell culture to western blots in such little time. 

Her passion for science was contagious!"

Rebeca de Araujo Bravo Rebeca de Araujo Bravo
Doctor, Pediatric Hospital, Sao Paulo, Brazil

"Dr. Jasmin Agarwal excels at bringing people motivation, leading and guiding them.

Jasmin was a lead teacher for the students. 

She actively led our project to be successful with her outstanding scientific skills in cell culture and molecular biology."

Dr. Toshihiko Tanno Dr. Toshihiko Tanno
Staff Scientist, Childrens Research Institute, Washington, USA

"As a high school student, I was very grateful to have had Dr. Jasmin Agarwal as my first mentor at the Johns Hopkins University.

My level of knowledge and comfort in the laboratory impressed mentors and colleagues that I worked with subsequently. 

She inspired me to choose a research career in the biological sciences.

Thank you, Dr. Agarwal!"

Maya Thakar Maya Thakar
Bachelor, Johns Hopkins University, Baltimore, USA

"She identifies the possibilities ... overcomes the difficulties ... and brings projects to a successful end ... with hard work,  initiative and lots of creativity."

Prof. Luis Pardo Prof. Luis Pardo
Group Leader, Max-Planck-Institut Göttingen